A well-designed ad is likely to attract audiences more easily, and a professional business card able to create a professional impression of your business or brand.  

These are only a few examples of how important graphic design in business!  

Today, many businesses realize that to compete in the market, a graphic designer is needed! That is why most businesses, start-ups or multinational companies, hire a graphic designer. But, in hiring a designer, as a business, you have to make sure that you hire the right person! 

To find the right candidate to fill the position as a graphic designer, there are several things that you should better to consider first.  

But what are those things? Here are a few of them!  

1. Your Needs 

First thing first, before you hire a graphic designer, ask yourself, what kind of designer are you looking for? 

That is a simple question that can help you to find out and identify things you need first. Also, that help you to create a few criteria and requirements that can be indicators in deciding the right person for filling the position.    

2. Technical Skills 

Then we move on to another thing you should consider when hiring a graphic designer, and that is technical skills. Actually, this point is still related to the previous point, because you can use technical skills as an indicator to help you decide and find the best candidate. For instances, you can check if they usually work with Adobe Photoshop and Corel Draw, or you can also check if the candidate has other technical skills that will be needed for the job.    

3. Experience 

In hiring a graphic designer, you can ask them about their previous experiences. Actually, it basically depends on your needs. For instance, if you are a new business with no experience and understanding of graphic design in business, then you can consider hiring an experienced one. But, if you have the time for training your new designer, then experience may not be really necessary for that.  

The benefit of hiring an experienced designer is that you don't have to start from zero and they can start their work with only a little or maybe no training. But the advantage of hiring an inexperienced designer is that they usually have a lot of excitement in learning new things and, of course, the salaries of an inexperienced designer is lesser than the experienced one.  

4. Portfolio 

So, another thing that you should consider before hiring a graphic designer is their portfolio. By knowing their portfolio, you can identify whether what they have done before and their previous work will suit your needs. It can be one of the indicators to help you decide whether an applicant is suitable for the position or not.   

5. Budget  

So, the last thing we will discuss here is the budget! Before hiring a designer, you should know how much budget you can afford for paying them! The salary rate for graphic designers is usually based on their expertise, experience, quality and range of services. Based on your budget, you can determine whether you will hire a professional graphic designer, freelancer, or even an intern. 

All of the points above are just a few of the many things that you should better consider when looking for a graphic designer. Hopefully, this will help you find the best person to fill the position! Good luck!