What is Content Marketing and How to Do It Right?


Content marketing is a type of digital marketing strategy that a lot of people do. This is not for no reason, of course. Content marketing has proven to be very effective in garnering traffic and become the first touch point for people to turn into customers. But of course, in order to succeed, you need to understand what it is and what is the right strategy for doing content marketing. So, read more about it in this article.


What is Content Marketing?

Content marketing covers the process of planning, creating, distributing, sharing, and publishing content so that they can effectively reach the target audience. The aim of content marketing is often brand awareness. But of course, it can also drive sales, reach, interactions, and even customer loyalty.


Content marketing in Singapore has become a very important marketing strategy because it is a good way of educating people about your brand's product or service. It is also an effective strategy to increase conversion and build customer relationships. All in all, there is no harm in choosing to do content marketing for your business.


Content Marketing Strategy

1. Determine a goal

Every marketing strategy should begin with setting a goal. In setting a goal, you have to have a clear vision about what you aim to reach. That is why it is suggested that you make it with SMART goals, which stands for specific, measurable, attainable, relevant, and timely. SMART goals make it easier for you to reach your goals because it has clear numbers to achieve and a clear span of time to do so.


2. Set KPI

Once you have determined your SMART goals, the next step is to set your key performance indicators (KPIs). These are data points that can help you measure the performance of your campaigns toward your goal. Of course, you need to set quantifiable numbers for each KPI to make it measurable.


3. Think up the content

After setting up your KPIs, think about what kind of content that you plan to make for content marketing. In deciding on the kind of content to make, you need to understand your target audience and think about the best kind of content that can pique their interest as much as possible. Thinking from the shoes of your target audience can also help you decide what to write or convey with the content that you make.


4. Decide on the channels

Now you have known what kind of content to make. Then, where to distribute that content effectively? In this digital era, there are many digital channels that can easily help you distribute your content, from social media platforms, YouTube, podcast, and others. Pick one that is most suitable and has a high success possibility.


5. Distribute and analyse the performance

The next thing that you should do is distribute your content. Always pay attention to the improvement of the engagements, seek out problems or things to improve so that the results can be satisfactory, and always listen to the feedback that you get from distributing the content.