PR stands for public relations. The English term means "relations with the public" and in German is mostly paraphrased with the - just as meaningless term - "public relations." However, if you want to outline the field of action of PR precisely, you should better choose the definition "PR is communication with reference groups."

This means that the goal of PR is to get employees, customers, neighbors, suppliers, media, etc., interested in a company and get them to feel positive. PR's primary concerns and tasks are to create trust and help build and maintain a good company logo design image. 

Why Does PR Make Sense? 

These days, the positive image of a company and a high level of awareness are indispensable cornerstones of economic success.

Anyone who is one of the critics and procrastinators and thinks they can do without PR automatically plays the trump card into the hands of the competition.

Because PR has never been as crucial as it is today, since most markets are saturated, you have to develop something to attract the buyer's attention professionally.

In an information society in which the amount of information and its influence on us is constantly growing, the excellent quality and the low price of a product are not enough to convince the buyer.

The marketing now runs mainly through the image line. PR is an essential factor.  

When To Use a PR Agency 

  • Your company does not have its own PR / press department and has no experience dealing with the press or with PR measures and therefore seeks advice from experts. 
  • There is no separate press mailing list, or the PR agency's press mailing list should be used. 
  • Your boss doesn't want direct contact with the press but a professional stopover.