What Does a PR Agency Do Overall Or What Does a PR Agency Do in Detail Part Two
Range of Tasks of A PR Agency
#1 Advice and Support
- Advice on press strategy
- Develop a suitable communication concept for the respective goal and ensure its implementation
- Providing a contact person
- Providing a database with editorial addresses (press distribution list)
- Dispatch (to distributors) and follow-up of press releases
- Dispatch of review copies
- Placing and accompanying product tests
- Answering journalists' questions
- Maintaining contact with freelance journalists and editorial offices
- Web PR
- Advice on image design/selection of motifs, editorial, target group-specific advice on finished texts
#2 Editing and Research
- General research work and text creation on behalf of customers (press information/reports, press kits, specialist articles in company magazines, experience reports, application reports, trade fair and advertising brochure printing, image brochures, interviews, product presentations, speeches)
- Researching and Writing Case Studies
- Translations
#3 Documentation
- Photography for print and web
- Documentation of press events by photo and video
- Creation of data sheets
- Production of a corporate video
#4 Event and Campaign Management
- Media campaigns in the print, online, radio, and TV sectors
- Event/trade fair preparation
- Strategic marketing input
- Art direction / graphic design of text and image contributions
- Web design
- Illustration aids
- Planning, implementation, organization, moderation, and evaluation of press events
- Follow-up of events
- Press review
- Evaluation of the press echo
- Information and interviews
- Visits to editorial offices, publishing houses, press events, etc.
- Media training
- Crisis management
