There is no general answer to how much good SEO costs. Because: Depending on the customer and requirements, the effort for an SEO project varies. The question should, therefore, rather be: 

What Should A Search Engine Optimization Cost At Least? 

To answer this, the customer and agency must first define the project effort as precisely as possible. They then have to translate this effort into the necessary working hours. SEO agencies and SEO freelancers usually work on an hourly or daily basis. A price of 75 to 150 dollars per hour is standard in the industry. 

The first estimate of the SEO costs shows: An SEO agency that offers a complete package for a price of 200 euros per month cannot perform competent search engine optimization. Because then she would work for the customer for a maximum of three hours each month. 

How to Select Good SEO Agency 

Aside from budget and SEO costs, companies have to find an SEO agency that fits their business and requirements. You should pay attention to these criteria: 

There is no general answer to how much good SEO costs. Because: Depending on the customer and requirements, the effort for an SEO project varies. The question should, therefore, rather be: 

As a rule, one can assume that an SEO agency needs at least one person to carry out the first basic optimizations. The customer, therefore, needs a budget of at least 7,000 euros per year. This does not include media budgets, content creation, seeding, off-page SEO, and link building. 

In the case of larger graphic logo design projects, the customer must also expect that a kick-off workshop is first necessary to take stock and define the cooperation's goals and scope. The price for this usually starts at around 2,000 dollars. 

Check References 

Companies should take a look at the previous industry experience of the providers. The longer they are in business, the better they know how to influence Google and users for better rankings. While actual industry experience is challenging to verify, references clearly show which projects a provider has completed. Business owners should, therefore, always have references shown when looking for a competent partner. 

Review SEO Strategy 

Often the SEO costs already show how sophisticated and sustainable an SEO strategy is. Nevertheless, site operators should check which route an agency wants to take. Because: In search engine optimization, there are risky shortcuts to achieve a better ranking. The problem: If Google discovers this, the search engine penalizes it with a loss of ranking. Business owners should therefore have the exact strategy, and the associated steps explained to them. 

Question Promises of Success 

Regardless of the price of SEO, an agency shouldn't make any promises of success because: it can competently assess the potential of a website. However, it cannot guarantee a top spot on Google. How well SEO measures ultimately work depends on numerous factors that they cannot fully control. Instead of a promise of success, it should uncover the potential of a website and evaluate it. It should indicate the time in which it considers which optimizations are possible. 

Define Cooperation 

So that both sides know what the cooperation looks like, companies should define the details and the course of the cooperation. For example, you can determine how many agency employees are responsible for support and the permanent contact person. 

Companies should take a look at the previous industry experience of the providers. The longer they are in business, the better they know how to influence Google and users for better rankings. While actual industry experience is challenging to verify, references clearly show which projects a provider has completed. Business owners should, therefore, always have references shown when looking for a competent partner.