What Information Should Your Business Card Contain Part One
A well designed business card will remind people of their first meeting with you and encourage anyone interested in your product or service to contact you or visit your website for more information.
Your logo is a visual expression of what your company does and what it stands for. It should symbolize your company and help your customers remember you. A logo makes your company credible, professional, and trustworthy.
Three common forms of logos are:
Written Name: This is a written representation of your brand and is known as a wordmark. Many brand icons use word marks, for example, Google and Visa.
Monogram Logo: These logos are a creative representation of a company's initials. Abbreviations are handy if you have a long name, such as International Business Machines (IBM).
Symbol: This is a pictorial representation of your company. This can be a pictorial symbol that fits your industry or your area of expertise, or it can be an abstract form that represents your brand. The symbol stands alone and supports your company name. Well-known examples are the apple or the three stripes.
Use a high-quality 300 dpi (dots per inch) image to sharpen the edges when the image is printed. Your logo should also look good in black and white (for simple uses) and be easily scalable (from stamp-sized printing to posters or banners).
Do not move the text too close to the logo or make the logo too large. And don't forget to give the logo enough room to breathe. This is how it really comes into its own. If it seems squeezed in, consider shrinking it a bit and leaving more space around it.
2. Company name
Leave enough space for the name and place it in a prominent position. The name is probably the most essential piece of information on your card because that's what most people will remember. As a general rule, your company name should be the largest text on your card.