What Information Should Your Business Card Contain Part Two
3. Slogan
Try to summarize your offer in less than 7 words. For example:
"Brand Strategies for All" conveys that This Consulting firm offers brand maintenance for a diverse mix of clients and does not specialize in a specific sector. This slogan is professional, honest and focuses on the core service.
4. Your Name
Give this text field a special space so that your name can be easily remembered. This way, you can establish a personal relationship with your client.
5. Job Title
This is a good reminder. Not all people remember names. Some will be able to remember their area of expertise much better.
6. Logo On the Back
The company logo design should be repeated on the back to increase brand recognition.
7. Website
You can leave out http://. It is unnecessary and only takes up space. The design of your business card must match that of your website. Keep this thought in mind if you already have a website.
8. Contact Details
Contact data are usually formatted left-justified, right-justified, or centered. If you prefer a particular way of contacting us (e.g., e-mail or telephone), you should emphasize this with a larger font or prominent placement.
If you have a physical store, be sure to add your address to increase customer traffic. If your work is virtual or on-site, you can save space and leave out the address. Telephone numbers and email addresses are essential as most people will use these to contact you.
