What is Brand Positioning Part One

Making your brand stand out in the marketplace is critical to business success and should be an integral part of your digital transformation strategy.

With extensive competition from existing brands and newcomers alike, effective brand positioning that differentiates and conveys your company’s unique value is essential to attracting and retaining customers, building brand loyalty and increasing brand logo design reputation. 

Let's see an example on how Nike's nails it with its brand positioning campaigns: 

Nike started their product with a focus on performance and innovation. They invented the waffle shoe and built their brand targeting serious athletes. Their product offerings have now moved beyond shoes, and they offer athletic attire that enhances performance.   

Their branding and messaging focuses on empowerment, from their tagline “Just Do It” to their namesake, the Greek Goddess of Victory. 

Their models and athletes aren’t smiling and happy, they’re doing physical activities with their game faces on. 

Nike’s brand is focused on the concept of innovation for serious athletes to help you perform at your best every single time. Do you really know that Nike's has competitors?

Perhaps you would say Rebook, but let's be honest, when someone says "Sports Gear" the first thing that comes to your mind is Nike, They have positioned themselves so far to the point that they just don't have competitions.