What Is Branding Part Two
Why Is Branding So Important?
The branding is important for several reasons:
- It helps you stand out from your competition. It does not matter the type of company, the sector of activity, or the target audience. If you have a business, you have competitors.
The branding helps you to establish yourself in the uniquely market and show customers why they should choose your business over another.
- It strengthens brand recognition. To be successful, your brand must be recognizable. An efficient branding (and therefore a good logo design, a good website ...) will help you create an original style and improve your brand recognition in the market.
- It creates a consistent brand experience for your customers. For your business to be successful, you need to create and maintain a certain brand experience for your customers, regardless of how they interact with your business (through your website, in person, on social media, etc.).
The branding can control how people perceive this experience, and thus ensure that it still meets the same quality standards.
- It allows you to create links with your audience and build customer loyalty. The most successful companies are those that have established an emotional connection with their audience.
This link is what will allow you to transform a prospect into a customer, and a customer into an ambassador of your brand. How do you create this emotional connection? By branding, of course.
The different branding strategies (playing on feelings in your communications or using colour psychology to create your logo) can help you create a connection with your audience and therefore retain your customers.