When you think of making a unique logo for your business, it's a good step in the right direction. Also, a logo isn't just an icon you can just put up without expertise. You may either engage the expertise of a person with graphic design service or do it yourself. If you want to do it yourself, kindly take your time to read this piece and discover what makes an excellent logo. 

If you have ever heard the acronym K.I.S.S, keep it short and simple; that's the ideal logo design. A logo shouldn't be complicated, so try as much as possible to make it simple. Remember logo is all about identification, and if it is complex, people won't be able to remember it, which means the objective is defeated.  

Also, a logo is said to be good if it is clear and memorable. It should be something anyone can easily commit to memory. Even if it looks simple but not unique, it's a bad logo. The next time they see the logo, they have to be creative, or it appears like they haven't seen it before. That logo isn't doing its job of creating a unique identity for your brand.  

As you design a logo or work with a graphic designer, think about a logo that can stand the test of time. The reason for that is because a logo should pass over seasonal trends and still maintain relevance when there's a new trend. It is an important part of what makes a great logo design. It is also part of the reason why logo design is a lot of work. After a logo design, ask yourself if it will last the next 100 years. If the answer is a sincere yes, then you have done a great job.