E-commerce Grows by 13-25% Every Year  

The various studies on e-commerce show an exponential growth in e-commerce. The e-commerce market peaked at $2.5 trillion in 2018.  

Why the e-commerce business? Well, because when it comes to choosing a business model, it’s always important to look at trends and to look at growing markets. Statistics confirm that the e-commerce model is a good choice for entrepreneurs looking to start a new business, or those interested in diversification and expansion. 

Complete the Turnover of Your Physical Store  

For physical stores, location is of paramount importance. This can make a huge difference in terms of visibility and sales. In e-commerce, you can create a showcase on your own domain name and sell your products worldwide.  

On the other hand, physical shops have certain disadvantages that e-commerce does not have.  

A shop has opening hours that can sometimes be restrictive for customers. While with an e-commerce site, customers can shop whenever they want.  

Similarly, the location of the physical store can be a barrier for some consumers who cannot move. Thus, e-commerce allows them to make their purchases without leaving their home. 

Tools to Set Up Your E-Commerce Site  

Not only have e-commerce tools improved over time, but they are more numerous than in the past.  

From the sale of platforms to marketing automation, some tools integrate the whole chain of setting up an e-commerce site. 

80% of users have already made an online purchase  

As you can imagine, that 80% will only go up. The key to owning an e-commerce business is building trust and credibility with your customers.  

For this, you can set up an attractive website with smooth and ergonomic navigation. But you can also create qualitative content to help and engage your customers. 

On the other hand, it is no exaggeration to say that trust is one of the most important aspects of running an e-commerce business. It is clear that people trust online retailers more than in the past. However, security and privacy are still a major concern for many internet users.  

E-commerce and Digital Marketing  

Virtually all e-commerce companies find that friction reduction is extremely important to increase sales.  

Abandoned baskets are a common problem, and you must have the will to modify and optimize your funnel to ensure maximum conversion. 

To remedy this, you can use different digital marketing solutions. For example, retargeting may allow you to show specific ads to users who have already visited your site.  

A Data-Driven approach  

The rise of new technologies such as big data allows you to keep a constant eye on statistical data.  

This allows you to better understand the needs of customers, and therefore to be able to make the necessary changes in your e-commerce site. 

Additionally, using real-time devices, you can track consumer behavior to analyze and optimize the shopping journey on your e-commerce site.  

Studies show that a proper market analysis will always lead to huge profits and greater customer engagement. This will strategically boost your business sales and ultimately boost your online business.  

A Mobile Buying Strategy  

With mobile devices, everything you want is in your hand be it a t shirt, customised sticker printing, or even food delivery becomes much more convenient, flexible and simple. Today, each individual uses his smartphone to do his research and purchases.  

This is why it has become vital to meet the needs of users on their mobile.  

So whether you are a startup or an established entrepreneur, having a strong online presence is a must.