Why is Graphic Design So Important For Your Business Part Two

Let’s Think About It…  

You have visited two different websites selling the same product for the same price… One is professional in appearance and boasts well-presented products, while another uses images of poor quality with a style and ergonomics that are more than questionable.  

Which one will you choose once you have made your choice? (At the fateful moment of getting your credit card out…)  

It is therefore obvious that choosing a website (for example) and therefore a company, which has given itself the means to display an image to the height of its aspirations, will be privileged, because it seems more serious and hence more reliable. 

The graphic design does not necessarily reflect the quality of a product, but it is often the first impression your customer makes. By clearly indicating your position, you ensure a certain unconscious reliability in the prospect. It remains to transform and retain your Internet users/prospects.  

Apart from the “credibility” aspect, graphic design can express your company’s style and attitude. Is your business modern chic or for the children’s market? Customers can get an idea of your environment beyond your products per se, if only by graphically processing your image. 

Once you have established your “look” and your message, you can start focusing on the brand. Everyone has heard about the brand – the setting of a logo or the specific look, style of your business.  

But For What Purpose?  

First, the brand brings unity and familiarity to your product. The more familiar a prospect is with something, the more confident and accepting it will be.  

Branding can also evoke feelings or memories, which can help them identify your business. Keeping a consistent image on all media (website, brochure printing, ads, etc.) helps your future customers remember your brand/product.