Why Have 3 Types of Business Cards in Japan Part Two

This is the information most likely to vary depending on the type of card. The back of a prestige card is generally neutral. That of an occasional card can include promotion codes, a " call to action " or be transformed into a loyalty card.  

The Prestigious Business Card 

It is the special occasion card, the one that we exchange, most of the time, within a formal framework. It corresponds to the situations in which one meets his counterparts or the " big pundits". It must display by itself the status or charisma of its bearer. Its weight is at least equal to 350 gr. It is necessarily film coated, mat or shiny. Its letters can be embossed or glazed, in whole or in part, gold or silver. 

The Standard Business Card 

This card is more sober than the previous one. It is used in all non-formal occasions. It is also a good quality, but not film coated. You can write on it to jot down appointments or phone numbers. Its realization can be very cheap. However, a low price often obscures the use by the designer of the data collected at the time of the order for other business operations.  

The Occasional Business Card 

It can be extremely original. In general, it is designed for trade shows or special events. In this area, the imagination of graphic designers can lead to the creation of stunning models. 

It can thus be shaped in a material reminiscent of the activity of the company. This may be, for example, of fabric, wood, or plastic. It can also have a playful character and turn, after folding, into a classic business card. There are plenty of examples.