From text messages on our phones to the road signs we see while driving we run into typography everyday. 

Typography is everywhere. When you see posters, logo design, websites, or anything that has text, to a smaller or larger extent, it involves the art of typography. 

When it comes to creating visual media or any kind of graphic design element, it needs to be A Aesthetically pleasing and easy to understand the idea.

Otherwise, people won’t bother to look at it, let alone try to learn more about your brand. That makes typography the heart of quality graphic design. 

Typography is needed for three reasons: 

  • First of all, it does the job of representing the brand. 
  • Typography helps maintain the brand identity and makes it’s message clear across the community. 
  • Communicate the message of the brand 

And there's so many reasons why you should research typography. In this article, we will dive into the importance of typography in graphic design.