4. Show Personality 

Some typefaces, particularly in the display category, add personality to a graphic design. The intentional use of typography can indicate whether a brand is playful, warm, mysterious, edgy, youthful, refined, and so on.

Therefore, it's important to understand the traits of a brand or design project in order to use typography that conveys the right personality. 

Bold and rounded typography is typically used to convey playfulness and friendliness in graphic design. In contrast, thin and subtle letterforms give off an air of sophistication and sincerity.

With a little bit of practice, it's fairly easy to read the personality of a given typeface and decide whether it's a good fit for your project. 

5. Make An Impact 

Typography can create a strong visual impact. There are many ways to get creative with typography in graphic design in order to make an impression on the viewer.

It can even be used in such a way that no other supporting visuals are needed in order to effectively communicate the message of the design. 

6. Establish a Mood and Tone 

Similarly to how typography conveys personality, it also helps establish the mood and tone of a graphic design piece. It can create a minimalistic logo design

In this way, typography visually brings out a brand's values, without needing to explicitly state what those values are. For instance, a brand that values minimalism can help convey this value through the use of a modern, lightweight sans serif font. 

7. Draw Attention 

One of the most important roles of typography is to draw attention to important messages. Typography is an easy and impactful method for making a word or phrase stand out in a design.

Some ways to draw attention through typography include increasing the size, changing the color, and changing the font or typeface to contrast with the surrounding elements. 

Typography is a skill and art form that takes practice and a well-trained eye to master. In web design, typography can make or break a website.

When combined with other important web design principles, such as layout and hierarchy, good typography can help you and your clients achieve your project objectives.

Learn how to use typography and other design elements to create high value websites.