In essence, a website can be condensed to a couple of large areas that catch the attention first. It's the text and the pictures, in my opinion. Those are the ones that catch the eye and make the first impact.  

So the text is crucial, correct? In this guide, we'll look at typography, which is the appearance of the text in the simplest terms. Whose font will be used? How can you choose the best one? What would the space between the letters be? What are some examples of good practices, and what does the study suggest about the subject?  

Why is Typography Important?  

Typography has a major impact on the website in a variety of ways. It affects the customer interface, brand identity, and overall appearance.  

Let's take a closer look at some of the most significant factors that typography can affect.  


Typography is an essential aspect of branding. It's another way to develop a distinct look that, when combined with other content elements such as branding, site layout, and colors, will produce a one-of-a-kind experience that distinguishes the website from others. Typography also impacts the overall look of a design, be it a large poster printing, logo design, company sticker or even wallpaers. 

Permit Screening  

Given the number of websites we frequent, it is obvious that we do not read them all word for word. We go over the material and scan it. There have been some studies conducted to demonstrate the trends in which we most frequently interpret websites. The most interesting point it demonstrates is the importance of using some kind of hierarchy. We will monitor what we want tourists to see and what is most relevant by using various fonts.  

Set the Tone  

This is particularly valid for typefaces and fonts. Some fonts are only funky and interesting, while others are serious and relevant.  

Terminology for Typography  

Before delving into the field of typography, it is essential to understand its vocabulary. To make sure we're all on the same page here's a helpful list of words to know when it comes to website typography.  


We've already touched on this, but typography is described as the art and technique of arranging form to make written language readable and visually appealing. It may refer to anything from letter size to how letters are represented on a page.  

The Typeface  

The terms typeface and font are sometimes used interchangeably, but this is incorrect. A typeface is a set of characters of the same design. Arial, Georgia, and Helvetica are some common typefaces.  


Often known as letter spacing. Tracking changes the space for the whole block of text, while keening changes the space between two separate characters.  

The Font Family  

Font family is the most evident – a set of fonts intended to be used together. The Montserrat font family is a good example; it includes a variety of weights, sizes, and other features.  

A Google Fonts collection, which contains over 800 free licensed font families, is the richest and most common font family library on the internet. You can apply all Google Fonts to your website using Visual Composer.  

The Amount of Weight  

The weight of a font is the width of the character's strokes. Depending on the font, the weights are usually slim, regular, bold, black, and others.